NYTimes.com

The Impact of Microstock Photography

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How a crowdsourced business changes the world of profesional photographers and designers

Daniella Zalcman interviews NYTimes.com Design Director Khoi Vinh on May 22, 2007.

Khoi Vinh may not be a photographer, but he is intimately acquainted with the world of stock photography as both a graphic designer and as the design director at NYTimes.com. Here’s what he had to say about the industry and how the rise of microstock has affected the design world.

Daniella Zalcman: As a graphic designer, how much do you rely on stock photography? How important is good stock to your work?

Khoi Vinh: In general, we rely on stock photography more for online design when we’re creating new brands. When we’re trying to develop a Web site for a startup and they have no identity, there’s a stage where they need a logo and a visual language, and we look through stock photography to help them round out their vocabulary and how they express themselves though photos. And we might use photography to dress up various sections of the site and so forth.

5/24/07
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