microstock

The Impact of Microstock Photography

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How a crowdsourced business changes the world of profesional photographers and designers

Daniella Zalcman interviews NYTimes.com Design Director Khoi Vinh on May 22, 2007.

Khoi Vinh may not be a photographer, but he is intimately acquainted with the world of stock photography as both a graphic designer and as the design director at NYTimes.com. Here’s what he had to say about the industry and how the rise of microstock has affected the design world.

Daniella Zalcman: As a graphic designer, how much do you rely on stock photography? How important is good stock to your work?

Khoi Vinh: In general, we rely on stock photography more for online design when we’re creating new brands. When we’re trying to develop a Web site for a startup and they have no identity, there’s a stage where they need a logo and a visual language, and we look through stock photography to help them round out their vocabulary and how they express themselves though photos. And we might use photography to dress up various sections of the site and so forth.

5/24/07

Through the Pro's Viewfinder: Getty & Corbis Photographer Chase Jarvis

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Straight from the Pro: Getty and Corbis Photographer Chase Jarvis

Daniella Zalcman interviews Chase Jarvis via telephone May 22nd

Thus far, we've largely been speaking with the key players within the world of crowdsourcing. Chase Jarvis is on the other side of the fence: He's a photographer working for large stock agencies and primarily licensing images to advertising agencies. But Jarvis also has been keeping a close eye on the evolution of microstock — smaller photo companies that are selling royalty-free images for as little as $1 each. Here's what he has to say about the convergence of the two kinds of stock houses.

Daniella Zalcman: How did you get your start in stock photography?

Chase Jarvis: I’m a contributor to Getty and Corbis — but stock is just one part of the business. I’m primarily a commercial ad photographer. With Getty, I’m on an image-specific contract where I create images and then Getty licenses them. When I create stock, I shoot stuff that I think is going to do well in the marketplace.

5/23/07

Crowdsourcing in Photography

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A camera in every hand - and an easy space to upload. The story of iStockPhoto

Daniella Zalcman interviews Bruce Livingstone, iStockPhoto CEO and Founder

Since 1920, stock photography agencies like Getty Images and Corbis have built an industry out of providing images to advertisers and designers for hundreds of dollars a photo. But with the rise of crowdsourcing and the growth of online image sharing came iStockPhoto; and the microstock house—sites that sold member-generated images for as little as a dollar each—was born. iStock’s founder and CEO, Bruce Livingstone, sat down with me to share some of his thoughts on the company’s beginnings, its subsequent acquisition by Getty Images, and the future of stock photography.

Daniella Zalcman: What’s the story of iStockPhoto?

Bruce Livingstone: It started in 1994 when I was working at a place called Image Club Graphics. They were the first company to put clip art on CD-ROMs and market them by catalogue, and I used to enter credit cards numbers manually to process orders. I was going to university at the time and majoring in theology, and this was my afternoon job. When the company got better technology, my job was eventually phased out. Thank god, or I’d probably still be there.

5/22/07
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