football

Crowdsourced Soccer in the UK

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A sports team managed by the fans

Johannes Kuhn interviews William Brooks from MyFootBallClub

This is an interview with William Brooks. He is 36 years old, a passionate Fulham fan and started MyFootballClub. The project is about finding 50,000 people interested in running a soccer club - crowdsourced style. For detailed information you can look at Springwise and this article in The Times. You can also look at Digg for a discussion about what it is for and what chances the concept may have. William Brooks worked as a writer for a football fanzine and currently as an advertising copywriter.

Note: We will refer to "soccer" as "football" in the interview, as this is the common word in Europe.

Johannes Kuhn: How did you come up with the idea for myfootballclub.co.uk?

William Brooks: It’s been crystallizing in my mind over a few years. I support Fulham FC, and there were times when the club did not have much money. When I was a kid, I saw the fans and thought, what if 4,000 or 5,000 of these people each put in £1000 - we would have £5m and could save the club. MyFootballClub uses this theory, but on a more affordable scale.

5/21/07
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