Teletouch - Hawk Electronics Div. Sponsors 2007 Bell Helicopter Armed Forces Bowl; Hosts Global Calling Center for Visiting Troo

New TV Ad and CEO Message to Troops to Be Shown During Game

FORT WORTH, Texas -- Teletouch Communications, Inc. (PINK SHEETS:TLLE), a leading U.S. cellular and mobile electronics retailer today announced that its Hawk Electronics division has partnered with ESPN for the Bell Helicopter Armed Forces Bowl as an official sponsor. The game between the Pacific-10 University of California Golden Bears and Mountain West Conference Air Force Academy Falcons will be aired on Monday, December 31 at 11:30 a.m. (CST) on ESPN, live from the Amon G. Carter Stadium at the Texas Christian University campus in Ft. Worth.
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Hawk Electronics will air two new video tributes to the troops during the game, and host a Military Chalet-Global Calling Center, providing free calls to anywhere in the world for all active military personnel and families with active military attending the game. The "Hawk Soldiers Tribute" ad currently airing on Time-Warner cable (including ESPN) through game day can also be viewed on Hawk's website at www.HawkElectronics.com and on YouTube.com at http://www.youtube.com/watch?v=KgkVju907W0 (Keyword: search "Hawk Electronics" and/or "Armed Forces Bowl"). New ad video displayed during the game will be uploaded afterwards.

"We're proud to be a part of this great team of ESPN partners honoring all of the men and women in uniform proudly serving our country," said T. A. "Kip" Hyde, Jr., Teletouch President and Hawk Electronics CEO. "With an estimated 3,500 to 5,000 troops expected to attend the bowl game launching the New Year's Eve holiday bowl season, we wanted to lend additional support by giving any of the troops attending the game the opportunity to talk with their friends, family and fellow soldiers from around the globe. What better way to ring in the New Year than by watching a great football game and honoring our great American heroes."

Tom Starr, the Executive Director of the Bell Helicopter Armed Forces Bowl added, "As our bowl game grows and becomes more established, we continue to secure strong national and local partnerships to support our efforts of recognizing and honoring our military. Hawk Electronics has joined us as the Official Cellular Partner, one of our seven 'Commander-In-Chief' level partnerships, and we are very pleased that as an added special benefit for our troops attending the game, they will feature a calling center at the stadium for military personnel and their families to call their friends and loved ones anywhere in the world."
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The Bell Helicopter Armed Forces Bowl is an ESPN Regional Television (ERT) owned-and-operated event. With patriotic overtones featuring all five branches of the military, the 2007 Bell Helicopter Armed Forces Bowl will include a family-friendly Armed Forces Adventure area showcasing military hardware; a team jet fly-over; a demonstration by one of the top military skydiving teams; new induction ceremonies on the field; military band and honor guard marches; and the presentation of the "Great American Patriot Award" to Fort Worth, Texas resident, 20th Secretary of the Army and former U.S. Congressman, Preston "Pete" Geren. For more information on these activities, sponsors, teams and more, please visit the official game website at www.ArmedForcesBowl.com

Now a sell-out, game attendance is expected to be just over 44,000, with a portion of local ticket sales to go to designated military charities.

With 30 company-owned and agent retail locations in the Dallas-Fort Worth metropolitan area, South Central and East Texas, plus its own state-of-the-art customer care and billing center, Hawk Electronics is regarded as the top independent retailer of cellular, wireless and mobile electronics in the region. For nearly 35 years, Hawk has been the brand name that customers trust for all their cellular, wireless and mobile electronics needs - from cellular voice and data, to cutting edge smart phones, handsets and accessories, to Bluetooth cellular hands-free car kit installations, aftermarket car stereo, XM and Sirius satellite radio and mobile television, Hawk provides turn-key electronics solutions to consumers, businesses and government agencies.

For store locations and more information, please visit www.hawkelectronics.com.

About Teletouch Communications

For more than 40 years, Teletouch has offered a comprehensive suite of telecommunications products and services including cellular, two-way radio, GPS-telemetry and wireless messaging products and services throughout the U.S. Teletouch's wholly-owned subsidiary, Progressive Concepts, Inc. (PCI), is a leading provider of AT&T cellular services (voice, data, entertainment), as well as other mobile, portable and personal electronics products and services to individuals, businesses and government agencies. PCI operates a chain of retail stores and sells under the "Hawk Electronics" brand; Hawk-branded sub-agents; a direct sales force in Texas and Arkansas, and through the Internet at http://www.hawkelectronics.com and other sites. PCI also operates a national wholesale distribution business, PCI Marketing (PCIM) that serves smaller cellular and automotive retailers, car dealers and rural cellular carriers throughout the country. Teletouch's common stock is traded Over-The-Counter on the Pink Sheets electronic exchange under stock symbol: TLLE. Additional information about Teletouch can be found at http://www.teletouch.com.